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Stop Wasting 90% of Your Marketing Budget
By Sally Ormond of 8020 Marketing
Yes, it's true - loads of small businesses out there are wasting 90% of their marketing budgets. The simple reason is failing to follow up leads. Say you've just done a marketing drive and out of 100 people contacted 10 people buy your product. Fantastic! But what do you do with the other 90? Many companies are too busy to chase them up and simply move onto the next marketing campaign. But the problem is people will only buy when they're ready to buy, not when you're ready to sell. In fact most businesses stop following up after 3 contacts and yet, on average, people only buy after 7 contacts. The best way to stop wasting 90% of your marketing budget is to automate your marketing. Think of the difference it would make to your business if you could automatically follow people up. Then when they are ready to buy they'll pick up the phone. How amazing is that? Automated online marketing is the future for small businesses - it is their opportunity to power up their business and boost their sales without increasing staff. |
http://8020marketing.co.uk
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Follow up has always been a weak link in the sales process. I was a Truck sales manager for a number of years in the 1980's & 1990's. We didn't have the internet as a tool and every lead required talephone follow-up.
Keep up the good advise.
Frederick
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http://sallyormond.qondio.com/
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