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Now that's service for you
By Sally Ormond of Briar Copywriting
Good service these days isn't as easy to find as one might think. Today's modern technology is supposed to make life simpler and yet it frequently has the opposite effect. As a copywriter I use a computer a lot during my working day. A lot basically means it's switched on at about 8am and remains on being thrashed until about 7 - 8pm. Normally I've always used a lap top because then I can cart it to meetings with me. But my last lap top began to die after about 6 months of usage. As I mentioned earlier, I am rather hard wearing on computers so I decided the time had come to put my lap top into semi retirement and invest in a desk top. After much consideration I went for a Sony all-in-one desk top. Sony has a good name, I'm pretty limited for space, so it seemed the ideal solution. I ordered it online from Currys and it duely arrived within a few days. It was about a week or so before I finally had some spare time to get it out of its small rainforest of packaging to set it up. Finally, once I'd extracated it from its cardboard I was ready to power-up. Eagerly my finger hovered over the button. With a deep breath I pushed the button only to see the screen briefly burst into life before making a quiet "phbzzz" sound. The screen went black; it was as dead as a Dodo. Immediately I grabbed the phone and called Sony: "We'll pick it up and repair it - should take about 5 days". Err, no. This is a brand new computer! I didn't want it taken away and repaired, I wanted it replaced with a new one. And it is for a business so waiting 5 days is no good either. "Sorry, we can't do that. We can only offer a repair." I was not happy (and told them so). So I contacted Currys. They couldn't have been more helpful. "Of course Mrs Ormond. Just take it into your nearest store and we'll give you a new one." Fabulous. Off I popped to Ipswich where the very helpful guy plugged it in just to see what would happen - nothing. And then handed over a brand new one. Excellent - for Currys it was no hassle, no fuss, they just did what I wanted them to do. Now I am happily using my new Sony. It works perfectly and can cope with the daily onslaught of work that is thrown at it admirably. So why couldn't Sony have done the same thing?
Sally Ormond is an international copywriter. She has been writing commercially since 2007 with her company Briar Copywriting Ltd.
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Good question. Why in the world COULDN'T Sony? Sony isn't the only one, I'm sure.
Service policies are not as good today, as when we bought from the local store. We've gone mega-store so that we can buy items cheaper, but we're further from good service. No customer recognition!
Thank you for sharing, Sally.
Best wishes.
Frederick
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http://sallyormond.qondio.com/
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