|
  |
|
|
How to Do Simple SEO
By Sally Ormond of Briar Copywriting
Wouldn't that be great? If there was a simple and quick fix for search engine optimisation? Sadly, by its very nature, SEO isn't quick or simple but I can explain it to you so: a) you don't get taken for a ride by one of the many SEO cowboys out there b) you get some idea of how your website, social media and content work together. Start with your keywords Start at the beginning of the process and identify your keywords. Think about what you do and what your customers might search under to find you. Take into account your geographical location too. This must be done before you start thinking about the design and structure of your website. Your keywords are a vital element of that process so you'll need to know what they are before you go any further. Website structure Once you have your list of keywords you can begin to plan the structure of your website. Identify the main keywords for each page, this will help you decide on the infrastructure for your site. Target one main keyword (which will appear in your page title) and a couple of other secondary keywords for each page. Use your main keyword in your H1 heading and the others in your secondary H2 headings (as well as in your copy). You will also need to create an internal linking structure using the keywords you've already identified. Driving traffic This is where social media comes in. Google loves backlinks and the more you have pointing to your site, the higher you'll appear in the search engine results. The best way to generate these is by blogging, article marketing, video marketing and dabbling in social media. All of these will generate links and traffic directed to your website. Don't forget your copy Of course, all the traffic your SEO is driving to your site will be wasted if your copy isn't up to scratch. When people land on your website they want to know what you are going to do for them. So make sure your copy is benefits orientated and speaks to your reader. Your web copy should also be set out well so its pleasing to the eye and interesting to read. Use plenty of headings and sub headings (which contain your keywords) which will act as sign posts telling your reader exactly what the page is about. And don't forget your call to action. Persuasive, powerful copy is useless if you don't tell your reader to call now, buy now, email now.
The key thing to remember with search engine optimisation is that it is an ongoing process and it will take time. But, if done well, you will be able to drastically cut your marketing budget because you won't need to advertise elsewhere. Organic traffic is targeted and continuous - all you have to do is monitor your SEO and keywords, build back links and keep on selling.
Sally Ormond is an international copywriter. She has been writing commercially since 2007 with her company Briar Copywriting Ltd.
|
|
 |
|
PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
Thanks for the reminders, Sally. -- Can't hear them enough...
The copyright for this content entitled "How to Do Simple SEO" has been specified by the contributor as:
Creative Commons Attribution-Share Alike 3.0
Details 
This content may be copied, distributed, and modified, as long as a) the original author is acknowledged with a link back to the content page, and b) if the work is modified, the result is distributed with this same license.
If you use this content according to the license specified, you must link to the following URL:
http://sallyormond.qondio.com/
|
|
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
