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Copy For aShort Attention Span
By Sally Ormond of Briar Copywriting
It really doesn't matter how great your copy is, most people will only read the first few lines of it. The solution? Less is most definitely more. The way we find and read our information is very different today. We are using mobile devices or skimming when we get a few spare minutes. Copywriting for time-limited readers follows a pattern different from the traditional 'long copy' approach. 1. Avoid the 'so what?' response by reducing your copy down to just the raw benefits. 2. Chunk your copy by using effective headings, sub-heads and pictures. Make sure your call to action is obvious and not hidden. By being minimalist and organising your copy in an eye-catching and easy to navigate way you will be able to attract those who are just skimming for informaion while satisfying those who like to read.
Sally Ormond, is a freelance copywriter who loves to save her clients time while making them more money.
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Freelance Copywriters Blog - Copywriting & Marketing Tips
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The copyright for this content entitled "Copy For aShort Attention Span" has been specified by the contributor as:
Creative Commons Attribution-Share Alike 3.0
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http://sallyormond.qondio.com/
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