|
  |
|
|
20 No-nos When Writing Copy
By Sally Ormond of Briar Copywriting
Content is everywhere. Some of it is great – informative, funny, attention-grabbing, persuasive, powerful…some of it is, well, pants quite frankly. You would probably be hard pushed to recall a great ad or piece of copy, but I bet you can remember the bad ones. To avoid falling into the trap of producing bad copy, I have compiled a list of 20 sins that you should avoid. 1. No attention-grabbing headline
2. No sub headings
3. No benefits
4. No guarantees
5. Spelling and grammar mistakes
6. No testimonials (believable ones, anyway)
7. No features
8. No conversational writing or questions
9. Over complex and long sentences
10. No deadlines
11. No strong call to action
12. No free trials
13. ALL IN CAPITALS
14. Very few ordering options
15. No visuals (all text is a bad idea)
16. No comparison against competitors
17. No emotional appeal
18. Way too much jargon
19. Text is either too small or too big
20. Not enough white space I’m sure you can provide further examples, if so I’d love to hear about them.
Sally Ormond is a freelance copywriter helping businesses become more visible in their market place, increasing their targeted web traffic and sales. Her UK copywriting services help numerous companies in the UK and abroad.
|
Freelance Copywriters Blog - Copywriting & Marketing Tips
PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
The copyright for this content entitled "20 No-nos When Writing Copy" has been specified by the contributor as:
Creative Commons Attribution-Share Alike 3.0
Details 
This content may be copied, distributed, and modified, as long as a) the original author is acknowledged with a link back to the content page, and b) if the work is modified, the result is distributed with this same license.
If you use this content according to the license specified, you must link to the following URL:
http://sallyormond.qondio.com/
|
 |
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
